Tips for you and your site
Review your website monthly, or assign someone in your company to review it. Some changes in your business happen frequently and it is easy to forget your site needs to reflect these changes; such as hours of operation, rates, events, newsletters or even phone and email changes. You may even have newer, updated photos or images to add to your site. In other words, keep it current and fresh!
Give something of value to the viewer. It could be a coupon, tips about doing business with you, helpful information about your company or area. With PDF files a viewer can even download and print a newsletter with pictures from your site!